Chủ
nhật ngày 7 tháng 10 năm 2012
Entry
2: Nguyễn Thị Kim Dung
Ngô Thị Thu
Lê Thi Thu Hường
Nguyễn Thị Thủy
ENTRY
2
Understanding
advertising message
Item 1: “ Coca-cola” advertising
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Components
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Contents
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1
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Sourse
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Coca-cola company
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2
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Target
Audience
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Everybody who have
desire success
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3
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Medium( Media)
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Printed advertising
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4
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Context
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unclear
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5
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Objective
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encourage everyone to
have dream and persuade them to use coca-cola
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6
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Message
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General selling
proposition
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If you use coca-cola , you are easy to go into success
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Product attibutes
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Prevent you from
being thirsty and tired even exhausted
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Customer benefits
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Having a good stamina,
always full energy
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Personal values
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Have Refreshment, confortable
feeling and happiness
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7
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Message execution
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Discription
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A cup of coca-cola is
circle by a round arrow. And
The man riding bicycle is a athlete.Coca-cola travels with him all the time
and helps him to get championship.
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Execution Styles
Rhetorial devices
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Image,
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8
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Evaluation
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Personally: very meaningful and
convincing.
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Item 2: “ Carlsberg” advertising
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Components
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Contents
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1
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Sourse
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Carlsberg company
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2
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Target
Audience
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Everyone, especially
adult, men and women.
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3
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Medium( Media)
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Broadcast on TV
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4
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Context
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Nowaday in Europe
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5
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Objective
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To persuade everybody to use Carlsberg
beer
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6
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Message
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General selling
proposition
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enjoy a world of friends by drink
Carlsberg
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Product attibutes
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Help everybody to be closer
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Customer benefits
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receive the symphathy
of friends
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Personal values
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Feel exciting, happy and
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7
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Message execution
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Discription
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There is a club, One
man drink Carlsberg and then he whistle
by the beak of Carlsberg.Everyone in club recognize the melody of the
song and whistle following him . They whistle many different sounds.and
finally they sing together : “ I love you baby” happily
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Execution Styles
Rhetorial devices
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Music, image
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8
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Evaluation
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Personally: very
exciting, impressive and effective
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Item 3: “ Lancome La Vie Est Bella”
Advertising
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Components
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Contents
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1
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Sourse
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Lancôme La Vie Est Bella Company
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2
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Target
Audience
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Women
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3
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Medium( Media)
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Boadcast on TV
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4
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Context
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Nowaday( 2012)
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5
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Objective
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Attract attention of
women in the world in order to persuade them to use perfume of Lancome La Vie
Est Bella.
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6
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Message
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General selling
proposition
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Use La Vie Bella you will become the most outstanding person in
the world
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Product attibutes
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Trade mark registered
and reliable
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Customer benefits
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fashionable and noble
person
fragrant smell
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Personal values
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Confidence, pleasure
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7
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Message execution
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Discription
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Julia Roberts walking
into the Ball is the most outstanding in the Ball. Everyone does
following to dictates and conventions ,but she doesn’t.She is breakdown the
rule in oder to prove the difference.Life is beautiful because she use La vie
est bella.
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Execution Styles Rhetorial
devices
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Musical and
spokes-person testimonial
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8
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Evaluation
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Very impressive and
effective
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in item 1: in "Execution Styles Rhetorial devices", it is testimonial. Moreover, i think that preventing you from being thirsty and tired even exhaustedjust is not in product attibutes but in customer benefits. just my oppinion! thanks
Trả lờiXóasimilarly, in item 2 about product attibutes
Trả lờiXóaIn item 1: the audience shouldn't be "everybody who have desire success", this is not clear and understandable.
Trả lờiXóaIn item 2: to my view, the costumer benefit is not to receive sympathy from friend. It's about getting your love in particular and to get close to everyone in general
One more thing is that you've made quite a lot of grammar and spelling mistakes.
about the item 1: i don't think that "Prevent you from being thirsty and tired even exhausted" is a product attribute, i think it belongs to the customer benefits ^^~
Trả lờiXóaalso in item 2: i think the product attribute you mentioned belongs to the customer benefits ^^~