Entry 2 - Group 4

Group 4

Đinh Kim Anh

Bùi Thu Hằng

Lê Danh Khoa

Nguyễn Thị Phương Ly

Phạm Thị Minh Trang

ENTRY 2

Item 1

Welcome to Facebook - Log In, Sign Up or Learn More

Source: http://www.facebook.com/

Components			Contents
1.	Source		Facebook, Inc
2.	Target Audience		Everyone all over the world
3	Medium (Media)		Broadcast ad
4.	Context		Nowadays, information technology, especially social network is developing dramatically all over the world and investment in this field makes a huge profit.
5.	Objectives		To remind customers of existence of Facebook and restate the benefits of using it
6.	Messages	General Selling Proposition	Facebook is the thing which is for everyone, brings them together
		Product Attributes	Advantages, applications
		Customer Benefits	- Sharing feelings, ideas, images, etc. - Helping people keep contact with each other
		Personal Values	Fun, exciting life; happiness; social contact; self-fulfillment
7.	Message Execution	Description	Chairs are made for people can sit down, take a break and do many things. Chairs are like Facebook. Doorbells, airplanes, bridges are things which people use to get together, so they can open-up and connect about ideas and music. Dance floors, basketball and Great Nation… A Great Nation is something that people build, so they can have a place where they belong. The Universe is vast and dark and makes that wonder “we are alone”. So maybe the reason we make all of these things is to reminder us that we are not.
		- Execution Style(s) - Rhetorical Device(s)	- Musical, slice-of-life, image - Metaphor (Facebook – Chairs; Facebook – doorbells, airplane, bridges; Facebook – dance floors, basketball, Great Nation)
8.	Evaluation		Great success in increasing the number of people who are aware of the importance of Facebook in daily life.

Item 2

Samsung Galaxy S III Cool Ad Is Better Than Iphone 5 Apple _ Samsung vs Apple

 

Source: http://www.youtube.com/watch?v=ywN6F0fPpXs

Components			Contents
1.	Source		Samsung Phone Firm
2.	Target Audience		Every people
3	Medium (Media)		Broadcast ad
4.	Context		Samsung and Apple are two big smart phone firms on the world. They release two latest series of smart phones, SG3 and IP 5G. These two smart phone firms compete with each other for their own sharing of the market
5.	Objectives		Persuade people to buy SG3 (competitive)
6.	Messages	General Selling Proposition	You should buy SG3 because of its variety of cool and new applications
		Product Attributes	Share players by touching phones, change videos instantly, watch videos while sending emails, have bigger screen
		Customer Benefits	Customers can enjoy a lot of convenient applications in a simple way.
		Personal Values	Comfortable life, pleasure.
7.	Message Execution	Description	People are queueing to buy a coming smartphone and discussing with each oher about its new functions in front of one phone store. Besides, some people are holding a mart for somebody, the other are enjoying and talking about the unique function of GS3. Seeing these utilities, some people queueing to buy IP5 tend to change their mind.
		Execution Style(s) Rhetorical Device(s)	Slice-of-life, lifestyle
8.	Evaluation		Great success: increasing turnover of the company

Item 3

Pears' Soap

Components			Contents
1.	Source		Pears’ Soap Company
2.	Target Audience		Native American people
3	Medium (Media)		Printed ad (Magazine ad)
4.	Context		The White Man's Burden became an idea that American imperialists used to justify territorial expansion.
5.	Objectives		To convince customers to use Pears Soap for cleaning
6.	Messages	General Selling Proposition	Using Pears' Soap would lighten the White Man's Burden by "teaching the virtues of cleanliness”.
		Product Attributes	Ingredients, scent
		Customer Benefits	Clean skin, fragrance
		Personal Values	Pleasure, self-respect, wisdom
7.	Message Execution	Description	The advertisement shows Admiral George Dewey washing his hands, ships in the background, and the scene of a missionary handing soap to a native.
		Execution Style(s) Rhetorical Device(s)	Mood or image
8.	Evaluation		Great success: bringing the great profit to the company