Item 1:Pond’s vanishing cream
Components
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Contents
|
||
1
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Source
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Pond’s
Extract Company
|
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2
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Target
audience
|
Women
|
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3
|
Medium
(media)
|
Printed
ads
|
|
4
|
Context
|
The
company introduces a new product supported by another product (Cold Cream),
which had never been used by any other company.
|
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5
|
Objectives
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Create
the need to protect and massage the skin
|
|
6
|
message
|
General
Selling
Proposition
|
Your
skin will be protected from injuries that might be caused by using the other
creams.
|
Product
Attributes
|
Pure,
efficacious, delightfully fragrant
The
same standards qualified as the other Pond’s products
|
||
Customers
Benefits
|
Beautiful
and healthy skin
Fragrant
smell
|
||
Personal
Values
|
Comfortable
life, happiness, self- fullfillment, social respect
|
||
7
|
Message
execution
|
Description
|
|
Execution
style(s)
|
Image/mood
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||
8
|
Evaluation
|
Draw
the audience’s attention, brought great profit to the company.
|
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Item 2: Samsung
Galaxy S3
Components
|
Contents
|
||
1
|
Source
|
Samsung
|
|
2
|
Target
audience
|
People,
especially IT – fan
|
|
3
|
Medium
(media)
|
Broadcast
|
|
4
|
Context
|
||
5
|
Objectives
|
Create
the desire of achieving the latest technology
|
|
6
|
message
|
General
Selling
Proposition
|
Designed
for humans
|
Product
Attributes
|
General:
portable, small
Sam
sung Galaxy S3: human – friendly, eco – inspired, latest technologies
|
||
Customers
Benefits
|
Stylish,
modern, achieving new best technologies
|
||
Personal
Values
|
Personal
accomplishment, exciting life, social respect
|
||
7
|
Message
execution
|
Description
|
The
video illustrate the existance of the Samsung Galaxy S3 in every aspect of
life.
|
Execution
style(s)
|
Musical,
lifestyle
|
||
8
|
Evaluation
|
1.
Remind the customers of the
Samsung Galaxy, at the same time, attract huge attention
2.
Promote the sale of the previous
Samsung Galaxy Smartphones à a great deal of profit from selling this
new item
3.
Give a competitive image in
comparison with other smart phones brands: LG, Apple Iphone…
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|
Item 3:TV
channel
Components
|
Contents
|
||
1.
|
Source
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Turner Network Television
|
|
2.
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Target Audience
|
Belgian
|
|
3.
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Medium (media)
|
broadcast
|
|
4.
|
Context
|
the Telenet and Turner Network television joined hand to promote the
launch of a new channel on the Belgian cable network
|
|
5.
|
Objectives
|
attract the curiousity/attention of the Belgian to the new drama
channel on the cable tv
|
|
6.
|
Messages
|
General Selling Proposotion
|
“we know drama” -just a push and you’ll have all the dramas you want
|
Product Attributes
|
Feature: broadcasted on TV à all you need is a TV and
a remote to “push the button”
|
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Costumer benefit
|
Don’t have to go to cinema to see all kinds of drama à time-saving
Watch TV at home à more comfortable and
convenient
|
||
Personal values
|
excitement, fun, self fullfillment, happiness
|
||
7.
|
Message
Execution
|
Description
|
the company placed a big red button on an avarage square. A sign
written “push to add drama” invited people to use the button. When someone
pushed the button, the actors come out and create a series of drama scenes.
The ads end with a big banner hung on the wall: “your daily dose of drama”-
TNT
|
Execution style(s)/ Rhetorical Device(s)
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demonstration, humor,musical
|
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8.
|
Evaluation
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the video get more than 10 million views -> great success
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item1 :you misunderstand about its context. Because context is background that ad takes place. I think your idea in context belongs to Objectives
Trả lờiXóaNhận xét này đã bị tác giả xóa.
Trả lờiXóaIn item 3: From my view,the general selling proposition: "designed for human" is to general, you should add more specific ideal from the video
Trả lờiXóaPersonally, i think your entry is well done in general. i just have a small comment about the execution style of the item 2. It should be slice-of-life, not lifestyle.
Trả lờiXóa