Entry 2:
Understanding advertising messages
Item1: Sony Micro-TV advertisement.
Components
|
Content
|
||
1
|
Source
|
Sony
corporation of America
|
|
2
|
Target audience
|
Everyone
, especially upper-class people
|
|
3
|
Medium
|
Printed
advertisement ( magazine)
|
|
4
|
Context
|
In
1962 in the USA
|
|
5
|
Objectives
|
To
introduce a new product named
“ Sony Micro-TV” of Sony
|
|
6
|
Message
|
General selling
proposition
|
If you use the Sony Micro-TV, you can watch any
programs wherever you go
|
Product
attributes
|
Small, light, compact, rechargeable battery pack,
hands-free portable, epitaxial
transistor , used only in computers and other advanced electronic equipment.
|
||
Customer benefits
|
Mobile watching
|
||
Personal values
|
Comfortable life, happiness, pleasure, stylishness
|
||
7
|
Message execution
|
Description
|
A beautiful and charming woman is holding a Sony
Micro-TV in her hand with satisfaction.
|
Execution style(s)
Rhetorical
device(s)
|
Image
|
||
8
|
Evaluation
|
Personally:
good impression
|
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Item 2: Funny McDonald's Advertisement in Egypt
Components
|
Content
|
||
1
|
Source
|
McDonald
Egypt
|
|
2
|
Target audience
|
Everyone
, especially youngsters
|
|
3
|
Medium
|
Broadcast
advertisement ( television)
|
|
4
|
Context
|
In
Egypt
|
|
5
|
Objectives
|
Provoke
customers’ curiosity to come and enjoy one kind of McDonald’s food.( McDonald
Combo)
|
|
6
|
Message
|
General selling
proposition
|
McDonald’s food is so delicious that people can give
up anything to take it, even their love.
|
Product
attributes
|
Good ingredients
|
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Customer benefits
|
Good taste, have a delicious meal
|
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Personal values
|
Happiness and pleasure
|
||
7
|
Message execution
|
Description
|
A boy loves a girl a lot. He can do everything for
her, for example, he can jump into a river to take the flower back for her,
go shopping with her and push the car. However, when coming to a McDonald’s
restaurant, they are fighting about eating McDonald’s food. Finally, he
defeats his girlfriend, take all the food and eat them alone with the
happiness and pleasure.
|
Execution style(s)
Rhetorical
device(s)
|
-Image ,
humorous, musical, mood
-Overstatement
|
||
8
|
Evaluation
|
Personally: funny , interesting and impressive.
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Item 3: Coca Cola "Jinx"
Advertisement.
Components
|
Content
|
||
1
|
Source
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Coca Cola
|
|
2
|
Target audience
|
Everyone
|
|
3
|
Medium
|
Broadcast
advertisement ( television)
|
|
4
|
Context
|
In
the USA
|
|
5
|
Objectives
|
Persuade
people to buy this product
|
|
6
|
Message
|
General selling
proposition
|
-
Coca Cola can help you
relaxed and decrease troubles
-
Coca Cola can bring people close together.
|
Product
attributes
|
Many ingredients, small, portable
|
||
Customer benefits
|
Good taste, personal satisfaction
|
||
Personal values
|
Happiness ,pleasure, friendship, comfortable life
|
||
7
|
Message execution
|
Description
|
Two
politicians: Jame Carville from Democratic party and Bill Frist from
Republican party take part in a TV show. However, they argue with each other
about something. During the show, suddenly , they say a same word. As a
result , they starts playing a game called “Jinx” .
After leaving the show .One buys the other a bottle of Coca
Cola. They drink Coca Cola together and join in many exciting activities such
as going around the city on one bus, watching basket ball
match.....Gradually, they become closer.
|
Execution style(s)
Rhetorical
device(s)
|
Image,
musical
|
||
8
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Evaluation
|
Personally:
impressive and interesting.
|
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in general,your entry is good. i have some comments:
Trả lờiXóa1. about the item 1: in the context section, i think we will appriciate if your group can analyze more about the context at that time instead of just mentioning the year that the product was introduced such as:"at that time, no company had ever introduced a product like this, so the introduction of this product is kind of a revolution..." (i think so ^^~)
On the whole, your items are really interesting and I like the 2nd item of yours. Besides, I still have some comment:
Trả lờiXóa- In your 3 items, you should pay attention to parallel, for example, in the 3rd item, you mention that: "Many ingredients, small, portable" -> I think all these words should be in the same part of speech.
- You just mentioned the time or the place in the context of 3 items. I think your entry would be much better if you had presented the specific situation that the product was in when they made the ad.
- In item 3, I think you should add: "Coca Cola can bing people new experiences" (In the clip you can see that 2 politicians takes part in activities that only teenagers do). Any way, it's just my opinion :D
From my point of view, your entry is quite good. However, I have a comment on the Evaluation of all the three items. I suppose that evaluation is about the success of the advertisement or all the things which the company can get from the advertisement. To be impressive and interesting is not really enough.
Trả lờiXóa